Gauds of Trend

United States

DOMINANT GENERATIONS

Click on a state to view related charts and data: To see a graph of the United States accroding to generational demographic click here

It is important to look at generationl demographics and location when trying to decide who to market a product to. By analyzing this data we can see that the early Baby Boomer generation, the Lucky generation Generation Y, are the three age groups that spend the most amount of money on luxury goods. The youngest generations are the most dominant in spending because they are little finical responsibility, thus they spend all their money on personal/luxury goods, and entertainment. The Baby Boomer generation is starting to retire, and economically thrived during the beginning of the technological indusrty. Therefor, this generation spends a great deal of their money on their children and their children's children.This information can guide us in deciding who our target market should be, and help us develop new design elements for Butler Bag.

"Different parts of America are aging in different ways. In some areas, the young leave for jobs and schooling while older adults age-in-place. In other areas, immigration or high fertility rates more than offset growth in the elderly population with new children. Trends like these result in counties' widely divergent age structures, which are reflected in "population pyramids." Take a look at a few of the examples, below. These charts show the future: a broad base means fast growth, a straight trunk means slow. Of course, Towner County, North Dakota is a bit more enigmatic".

Greatest Generation (1926-35)	McPherson County, South Dakota
Lucky Generation (1936-45)	Mohave County, Arizona
Early Baby Boomers (1946-55)	Franklin County, Pennsylvania
Late Baby Boomers (1956-65)	Douglas County, Oregon
Generation X (1966-75)	Los Angeles County, California
Generation Y (1976-1985)	Wasatch County, Utah