Monday, October 13, 2008

Banana Republic


Banana Republic gained ground with their classier, more upscale clothing and became an alternative to The Gap's casualness. Originally focused on more safari inspired clothing, the store went under remodel during the early 1990's.  New clothing featured bright colors and focused on apparel for various occasions, including weekend wear, professional attire, and dressy casual items made of more luxuriant fabrics such as cashmere and suede. Aside from their clothing turnaround, was the introduction of their bath and body care line which included cologne and undergarments; later to be followed by home accessories, such as bedding, pillows, candles, and picture frames. 

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