The end of the greed decade of the 1980’s came to a close and the consumers of the early nineties wanted fair pieced clothes in relation to quality. Conspicuous consumption was less common great problems were expected for haute couture labels because the shows were taking place during a great wartime. Americans made up 40 percent of the haute couture market and the American economy began to weaken. Pierre Cardin even made a white Peace Dress written in 14 different languages. At this time there were 40,000 workers in the haute business. Women started to wear what they felt right in and weren't as governed by rules as they had been in the past. Many designers started to create ready to wear lines and they also started licensing accessories and perfumes to help from bankruptcy
Image from Oscar De La Renta winter collection 1992
Acquired Source: History of the 20th Century, Elizabeth Ewing, Costume and Fashion Press, New York, NY
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