There are many different meanings of colors and during elections what the candidates are wearing is just as important as what they are saying. Here is a list of colors from colormarketing.org that describes what the colors meanings are to voters.
Blue – It’s no accident that you see more blue ties than any other color. Blue is calming and reassuring. It lowers the blood pressure and pulse. Dependable, cool, constant, unwavering and supporting, blue is the color that says: "You can trust me."
Red – Red has the greatest emotional impact. It increases the pulse and blood pressure and heart rate. It conveys excitement, passion, alertness, and confidence. It’s dynamic and forceful. Most of all, red says: "I am powerful."
Yellow – The color of the sun is cheerful, upbeat, and also conveys intellectual properties and enlightenment. Yellow says: "I’m warm and friendly."
Orange – The hottest color conveys strength and endurance. It’s friendly. Lighter shades are calming; brighter shades are exuberant. Orange also says: "I’m warm."
Green – The color of nature and serenity, green is refreshing, reassuring, life-enhancing. It also signifies health. These days, green says: "I care about the environment."
Purple – Once the color of royalty (because it was so rare) purple suggests individuality and creativity. Lighter shades suggest spirituality. Purple says: "I’m a unique person."
Pink – No longer worn only by women. On a male candidate, pink says, "I’m self-assured."
Brown – Once considered too informal for the White House, brown came into it's own when Ronald Regan wore it. Today, the color of espresso coffee and fine chocolates sends a message that is both understated and robust. Brown says: "I'm serious, but down-to-earth, and approachable."
Red – Red has the greatest emotional impact. It increases the pulse and blood pressure and heart rate. It conveys excitement, passion, alertness, and confidence. It’s dynamic and forceful. Most of all, red says: "I am powerful."
Yellow – The color of the sun is cheerful, upbeat, and also conveys intellectual properties and enlightenment. Yellow says: "I’m warm and friendly."
Orange – The hottest color conveys strength and endurance. It’s friendly. Lighter shades are calming; brighter shades are exuberant. Orange also says: "I’m warm."
Green – The color of nature and serenity, green is refreshing, reassuring, life-enhancing. It also signifies health. These days, green says: "I care about the environment."
Purple – Once the color of royalty (because it was so rare) purple suggests individuality and creativity. Lighter shades suggest spirituality. Purple says: "I’m a unique person."
Pink – No longer worn only by women. On a male candidate, pink says, "I’m self-assured."
Brown – Once considered too informal for the White House, brown came into it's own when Ronald Regan wore it. Today, the color of espresso coffee and fine chocolates sends a message that is both understated and robust. Brown says: "I'm serious, but down-to-earth, and approachable."
In the 1992 election the three candidates were seen with their wives who were also influential with their color choices.
Here Bill Clinton is saying that hes powerful with his red tie. His wife is saying she is self-assured with her bright pink suit.
George H.W. Bush and wife are both wearing red saying that they are powerful. It also seems that Bush's tie may have some blue in it, which would say that he can be trusted.
Ross Perot and Wife are saying they are warm and friendly with his yellow stripes in his tie and her yellow suit.
Other 1992 Psychological Aspects
Spending:
The consumers of 1992 were scared and had no confidence to spend. This was because of the economy at that time.
"The reason they're not spending is they're concerned about their own and their families' prospects and job security," said Humphrey Taylor, president of Louis Harris & Associates, the polling organization. "Until these concerns change, which is a psychological thing, not a material one, confidence is going to stay low." (Waiting for Consumers to Spend, NYTimes.com)
Food Health and body:
In 1992 consumers began to look deeper into health and healthy eating. The food pyramid is introduced by the U.S. department of Agriculture which replaces the old “four basic food groups.” They were shocked at these new groups and felt that there were too many food groups and foods that need to be eaten within a day.
Consumers were also decreasing their consumption of whole milk.
“Average per-capita U.S. consumption of whole milk falls to 79.6 pounds, down from 168 in 1975, but consumption of low fat milk reaches 99.3 pounds, up from 53.2, and of skim milk 25 pounds, up from 11.5 as Americans try to curb their butterfat intake.”
Along with these concerns of food and fat the debate over organic food and whole food as these types of stores begins to increase. Stores are beginning to open more frequently and in numbers for healthy foods and consumers are split on their feelings. Many consumers feel that spending more for a better, healthier product is worthwhile, where as many would rather save their money, especially during the current times.
As well as the food change the body image was still growing in importance. Skinny was in and everyone was trying to look like a model. It wasn’t anything new however since Twiggy walked the runway in the late 1960’s. More people were becoming unhappy with their bodies and more studies were being done to understand why.
Info provided from NYtimes.com and Psychologytoday.com
The consumers of 1992 were scared and had no confidence to spend. This was because of the economy at that time.
"The reason they're not spending is they're concerned about their own and their families' prospects and job security," said Humphrey Taylor, president of Louis Harris & Associates, the polling organization. "Until these concerns change, which is a psychological thing, not a material one, confidence is going to stay low." (Waiting for Consumers to Spend, NYTimes.com)
Food Health and body:
In 1992 consumers began to look deeper into health and healthy eating. The food pyramid is introduced by the U.S. department of Agriculture which replaces the old “four basic food groups.” They were shocked at these new groups and felt that there were too many food groups and foods that need to be eaten within a day.
Consumers were also decreasing their consumption of whole milk.
“Average per-capita U.S. consumption of whole milk falls to 79.6 pounds, down from 168 in 1975, but consumption of low fat milk reaches 99.3 pounds, up from 53.2, and of skim milk 25 pounds, up from 11.5 as Americans try to curb their butterfat intake.”
Along with these concerns of food and fat the debate over organic food and whole food as these types of stores begins to increase. Stores are beginning to open more frequently and in numbers for healthy foods and consumers are split on their feelings. Many consumers feel that spending more for a better, healthier product is worthwhile, where as many would rather save their money, especially during the current times.
As well as the food change the body image was still growing in importance. Skinny was in and everyone was trying to look like a model. It wasn’t anything new however since Twiggy walked the runway in the late 1960’s. More people were becoming unhappy with their bodies and more studies were being done to understand why.
Info provided from NYtimes.com and Psychologytoday.com
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