Part I

Research Color, Graphic, and Textiles and the Average Life Span of the Cycles For Each: Researched By Katie Bennett and Alyssa Harris
*Examine Past Colors and Cycles (1978-2009)
*Graphic Design (1978-2009)
*Popular Weaves (1978-2009)
*Popular Textures (1978-2009)
*Automobile Colors
*Architecture/Interior/Exterior Designs
*Every Day Products: laundry detergents, tissue boxes, and other packaging
*Take Pictures, products and people

Continue to Find the Beat for 2010 with: Research by all members
*Social: Alexandra Hanner
*Cultural: Alyssa Harris
*Political: Annaliese Moergeli
*Economic: Alexandra Hanner
*Color: Alyssa Harris & Katie Bennett
*Fabric Fiber & Finish: Katie Bennett
*Major Designers and Competition: Chelsea Hobbs
*Related Accessories: Chelsea Hobbs
*Geographic: Nick Martin
*Behavioral: Katie Bennett
*Demographics: Annaliese Moergeli
*Environmental: Alexandra Hanner
*For Further Detail Refer Earlier Strategically Plan

Explore Butler Bag: Research by Chelsea Hobbs & Alexandra Hanner
*Companies Colors, Do they have a signature color?
*Current Bag Styles
*Look at sales items, what isn’t selling? Why?
*Who are they marketing towards?
*Who could they market to in order to increase clientele?
*Current Price Points, do they have different levels?
*Develop a way to increase sales in a new innovative way
*Look at available accessories and trends among them

Part II

Identifying Costumer’s Needs and Wants: Research by: Nick Martin
*Develop target market
*Get email addresses of desired costumers for focus group
*Taylor wants of costumers to create a successful survey
*Look for ways to incorporate diversity

Develop Survey: Research by: Alexandra Hanner
*Sketch Prototype
*Incorporate color, texture, style…
*Create Test Products
*Test different prices compared to products quality

Competition: Research by Annaliese Moergeli
*Popular colors
*Successful styles
*Signature designs
*Find out what customer like and why?
*Why are costumers loyal to company?
*How can we attract other competitor’s loyal costumers?
*What do they have that Butler Bag doesn’t?
*What products are not selling for them?

Part III

Develop the Winning Product: Research by all members
Creating a new innovative product for Butler Bag, using past and present research from color, material, finishes, price points, target market and competitive analysis.