By looking at the political candidates demographics, it is easy to get a sense of people’s attitudes, morals, and beliefs. For example, successive generations are more liberal in issues of minorities, and overall controversial issues. Were as the baby boomer generation and the generations before them are more conservative and overall more traditional.
According to Forbes Magazine, Studies conducted in the 1960s and 70s found sharp generational contrasts in racial attitudes. For instance, about 55% of whites born in 1943 or later reported that they had at least some black friends. The corresponding figures for those born between 1927 and 1942, and for those born between 1911 and 1926: 50% and 40%, respectively. The same studies found similar differences between cohorts in favoring or opposing desegregation”.
Therefor, since Americans as a whole are becoming more liberal, there more many people are more willing to experiment with new products, and purchase items outside their normal element (depending on the economy). In addition, in a more liberal society it gives designers and businesses, as a whole, more freedom to experiment with new products and expand their horizons when society is drifting towards moderation.
No comments:
Post a Comment