Demographic Information : Income based in Education

Less than 9th grade	High school Drop out	High School Graduate	Some College	Associates Degree	Bachelor’s Degree
$40,873	$17,414	$23,096	$37,520	$46,296	$52,289
$42,235	$18,031	$21,933	$37,609	$44,537	$50,485
43,648	$17,762	$22,688	$38,607	$45,734	$51,726
$46,236	$19,008	$23,977	$39,322	$48,588	$54,282
$45,300	$18,830	$24,162	$37,468	$47,605	$53,166
$45,016	$18,787	$22,718	$36,835	$45,854	$56,970
Average	$43,376	$18,183	$23,013	$37,620	$46,109
Bacheor’s degree or more	Master’s degree	Professioal degree	Doctorate Degree	Doctorate degree	year
$64,150	$68,845	$72,669	102,667	$92,614	1991
$63,357	$69,584	$77,865	$98,302	$95,899	1993
$67,487	$72,338	$77,850	$105,409	$99,699	1995
$70,925	$76,958	$82,097	$110,383	$107,217	1997
$69,796	$75,116	$81,993	$103,918	$96,442	1999
$68,728	$73,446	$78,541	$100,000	$96,830	2001
$51,934	$66,997	$72,376	$78,094	$104,368	2003

Analysis: The concept behind butler bag is to help have people have organization and structure in their lives. Whether the customer is a CEO, a parent, student, etc. everyone needs a simple way to organize their personal items. Thus, by looking at income based on education, it will help us design a a bag at the right price point and the have the proper functions for the target customer.

Sourced from US Census Bureau