Sunday, October 26, 2008
Part I
Research Color, Graphic, and Textiles and the Average Life Span of the Cycles For Each: Researched By Katie Bennett and Alyssa Harris
*Examine Past Colors and Cycles (1978-2009)
*Graphic Design (1978-2009)
*Popular Weaves (1978-2009)
*Popular Textures (1978-2009)
*Automobile Colors
*Architecture/Interior/Exterior Designs
*Every Day Products: laundry detergents, tissue boxes, and other packaging
*Take Pictures, products and people
Continue to Find the Beat for 2010 with: Research by all members
*Social: Alexandra Hanner
*Cultural: Alyssa Harris
*Political: Annaliese Moergeli
*Economic: Alexandra Hanner
*Color: Alyssa Harris & Katie Bennett
*Fabric Fiber & Finish: Katie Bennett
*Major Designers and Competition: Chelsea Hobbs
*Related Accessories: Chelsea Hobbs
*Geographic: Nick Martin
*Behavioral: Katie Bennett
*Demographics: Annaliese Moergeli
*Environmental: Alexandra Hanner
*For Further Detail Refer Earlier Strategically Plan
Explore Butler Bag: Research by Chelsea Hobbs & Alexandra Hanner
*Companies Colors, Do they have a signature color?
*Current Bag Styles
*Look at sales items, what isn’t selling? Why?
*Who are they marketing towards?
*Who could they market to in order to increase clientele?
*Current Price Points, do they have different levels?
*Develop a way to increase sales in a new innovative way
*Look at available accessories and trends among them
Part II
Identifying Costumer’s Needs and Wants: Research by: Nick Martin
*Develop target market
*Get email addresses of desired costumers for focus group
*Taylor wants of costumers to create a successful survey
*Look for ways to incorporate diversity
Develop Survey: Research by: Alexandra Hanner
*Sketch Prototype
*Incorporate color, texture, style…
*Create Test Products
*Test different prices compared to products quality
Competition: Research by Annaliese Moergeli
*Popular colors
*Successful styles
*Signature designs
*Find out what customer like and why?
*Why are costumers loyal to company?
*How can we attract other competitor’s loyal costumers?
*What do they have that Butler Bag doesn’t?
*What products are not selling for them?
Part III
Develop the Winning Product: Research by all members
Creating a new innovative product for Butler Bag, using past and present research from color, material, finishes, price points, target market and competitive analysis.
Tuesday, October 21, 2008
Qualtative Analysis Template
feedback form
To see out Template of all of our qualatative informtaion click here https://teamsite.oue.wsu.edu/progeval/amt/Shared%20Documents/gaudesoftrend.pdf
To see out Template of all of our qualatative informtaion click here https://teamsite.oue.wsu.edu/progeval/amt/Shared%20Documents/gaudesoftrend.pdf
Tuesday, October 14, 2008
The Arms Race
Why are Fashion Designers Suddenly Obsessed With Sleeves?
By Josh Patner
Posted Friday, June 20, 2008
Observers of fashion have watched hemlines rise and fall for decades. And when hemlines aren't news, attention often shifts to an eye-catching bust. But as fall fashions begin arriving in stores this month, be on the lookout for remarkable sleeves. Designers have not focused on sleeves with such intensity since Helmut Lang cut them extra-skinny in the early '90s and Consuela Castiglioni reacted a decade later with an extra-loose fit for Marni. But the most important designers showing in Paris in February shifted attention from breasts and legs to wings. Women's arms—yes, arms—are the new body part of choice.
Nicolas Ghesquiere, designing for Balenciaga, cut barely-there sleeves that revealed the shoulder. At Lanvin, Albert Elbaz made ballooning sleeves from yards and yards of silk ribbon. Alexander McQueen made gargantuan, romantic sleeves. Marc Jacobs' collection for Louis Vuitton took the overbuilt shoulder of the early '80s and deflated it. Stephano Pilati at Yves Saint Laurent offered leotard-tight sleeves under Robin Hood-style tabarads. Jun Takahashi made free-flying sleeves slashed to the wrist, and Junya Watanabe did away with sleeves altogether: His cocoon dresses bound the arms to the body.
Why the sudden obsession? Some observers hold that all changes in fashion are ultimately about sex. Historian James Laver once famously argued that designers respond primarily to the shifting erogenous zones in the Freudian recesses of men's minds, raising skirts to keep up with their fantasies. It's a plausible explanation for changing hemlines, but it's hard to see how the theory applies to the cloth women cover their arms with.
Others contend that fashion trends correspond to the economy: In the 1920s, when hemlines rose to the midcalf, analysts pegged the show of legs to exuberance about the booming economy and have seen shorts skirts as a positive indicator ever since. Unfortunately for economic forecasters, the advent of extravagant sleeves has not really indicated overstuffed coffers since the Renaissance.
Whatever sleeves represent to the casual observer, they represent something else to the designer: virtuosity. Setting a sleeve—dressmaker parlance for sewing the sleeve to the armhole—vies for position as the zenith of the craft with the hand-done pleating of a plissé dress. Some designers, most notably the late Yves Saint Laurent, even built their reputations, in part, on their definitive sleeves. To say a designer has executed a "Saint Laurent sleeve"—shoulders raised and broadened, stopping just this side of exaggeration; armhole shaped through the back to allow for movement and the perfect drop of the sleeve to the wrist—remains one of the ultimate compliments in dressmaking.
The sleeve as we know it has been around for more than 600 years. The armhole is an invention of the Late Middle Ages, when men's and women's clothing first became distinct and tailoring and dressmaking were born. Previously, everyone in the West—man, woman, king, gruel carrier—wore essentially the same tunic, which was made of two pieces of cloth cut in a T-shape, the loose sleeves and body all-in-one. Once dressmakers learned to control the armhole at the joint, they could cut closer to the torso as well, and the fitted bodice appeared.
Freed from the tunic, dressmakers began to experiment. In late-15th-century court dress, sleeves screamed wealth: They became outrageously long, sometimes trailing precious fabric and fur trim behind the wearer like a train. Such vulgarity was condemned by the clergy as ungodly. During the Renaissance, when skirts became fixed over cone-shaped petticoats and could only be decorated, sleeves became a spectacle, elaborately cut with heraldic-looking slashes. In the 18th century, when heaving, corseted bosoms and voluminous, Watteau-back gowns became sexually alluring, sleeves became short and simple to balance the grand silhouette, maintaining a lady's dignity with a sweet ruffle of lace above her elbow. Today, the Fairchild Dictionary of Fashion defines 32 varieties of sleeve, with "rhumba" and "kimono" among the most familiar, and "bagpipe" and "imbecile" among the most obscure.
Why, then, did designers take up sleeves this season? Valerie Steele, the director of the Museum at the Fashion Institute of Technology, quickly dismisses the sex theory. "Heterosexual men always like the same things on a woman: breasts, hips, legs," says Steele. "There is no evidence that men who like breasts get tired of breasts. I think it's total bunk to look at this as shifting erogenous zones." Steele suggests that the reason designers played with sleeves is, in fact, about the economy—or, at least, the marketplace: In this era of fast fashion, when budget companies like Zara reproduce runway looks within weeks of the shows, complicated sleeves are hard to knock off. (It's one thing to get a factory in Whereverstan to churn out a simple trapeze dress; it's another to make a good copy of Elbaz's ribbon sleeves on the cheap.) Essentially, Steele says, designers are attempting to distinguish themselves by presenting consumers with feats of dressmaking. It's true that designers may simply have grown tired of skirts, which they've been toying with for several seasons. But the profusion of sleeves may, at heart, be a defensive move.
I think Steele is right, for the most part. But there's still an element of courtship here. Fashion's first seduction takes place in the dressing room, when clients go to shop. That's where the virtuoso work of a designer who is likely miles away first takes hold of a woman with a credit card in hand. Which is why the surfeit of sleeves is good news for retailers. In front of a hundred department store mirrors this summer, women will fall in love with clothes they hope to fall in love in. Paris has delivered the card up its sleeve.
By Josh Patner
Posted Friday, June 20, 2008
Observers of fashion have watched hemlines rise and fall for decades. And when hemlines aren't news, attention often shifts to an eye-catching bust. But as fall fashions begin arriving in stores this month, be on the lookout for remarkable sleeves. Designers have not focused on sleeves with such intensity since Helmut Lang cut them extra-skinny in the early '90s and Consuela Castiglioni reacted a decade later with an extra-loose fit for Marni. But the most important designers showing in Paris in February shifted attention from breasts and legs to wings. Women's arms—yes, arms—are the new body part of choice.
Nicolas Ghesquiere, designing for Balenciaga, cut barely-there sleeves that revealed the shoulder. At Lanvin, Albert Elbaz made ballooning sleeves from yards and yards of silk ribbon. Alexander McQueen made gargantuan, romantic sleeves. Marc Jacobs' collection for Louis Vuitton took the overbuilt shoulder of the early '80s and deflated it. Stephano Pilati at Yves Saint Laurent offered leotard-tight sleeves under Robin Hood-style tabarads. Jun Takahashi made free-flying sleeves slashed to the wrist, and Junya Watanabe did away with sleeves altogether: His cocoon dresses bound the arms to the body.
Why the sudden obsession? Some observers hold that all changes in fashion are ultimately about sex. Historian James Laver once famously argued that designers respond primarily to the shifting erogenous zones in the Freudian recesses of men's minds, raising skirts to keep up with their fantasies. It's a plausible explanation for changing hemlines, but it's hard to see how the theory applies to the cloth women cover their arms with.
Others contend that fashion trends correspond to the economy: In the 1920s, when hemlines rose to the midcalf, analysts pegged the show of legs to exuberance about the booming economy and have seen shorts skirts as a positive indicator ever since. Unfortunately for economic forecasters, the advent of extravagant sleeves has not really indicated overstuffed coffers since the Renaissance.
Whatever sleeves represent to the casual observer, they represent something else to the designer: virtuosity. Setting a sleeve—dressmaker parlance for sewing the sleeve to the armhole—vies for position as the zenith of the craft with the hand-done pleating of a plissé dress. Some designers, most notably the late Yves Saint Laurent, even built their reputations, in part, on their definitive sleeves. To say a designer has executed a "Saint Laurent sleeve"—shoulders raised and broadened, stopping just this side of exaggeration; armhole shaped through the back to allow for movement and the perfect drop of the sleeve to the wrist—remains one of the ultimate compliments in dressmaking.
The sleeve as we know it has been around for more than 600 years. The armhole is an invention of the Late Middle Ages, when men's and women's clothing first became distinct and tailoring and dressmaking were born. Previously, everyone in the West—man, woman, king, gruel carrier—wore essentially the same tunic, which was made of two pieces of cloth cut in a T-shape, the loose sleeves and body all-in-one. Once dressmakers learned to control the armhole at the joint, they could cut closer to the torso as well, and the fitted bodice appeared.
Freed from the tunic, dressmakers began to experiment. In late-15th-century court dress, sleeves screamed wealth: They became outrageously long, sometimes trailing precious fabric and fur trim behind the wearer like a train. Such vulgarity was condemned by the clergy as ungodly. During the Renaissance, when skirts became fixed over cone-shaped petticoats and could only be decorated, sleeves became a spectacle, elaborately cut with heraldic-looking slashes. In the 18th century, when heaving, corseted bosoms and voluminous, Watteau-back gowns became sexually alluring, sleeves became short and simple to balance the grand silhouette, maintaining a lady's dignity with a sweet ruffle of lace above her elbow. Today, the Fairchild Dictionary of Fashion defines 32 varieties of sleeve, with "rhumba" and "kimono" among the most familiar, and "bagpipe" and "imbecile" among the most obscure.
Why, then, did designers take up sleeves this season? Valerie Steele, the director of the Museum at the Fashion Institute of Technology, quickly dismisses the sex theory. "Heterosexual men always like the same things on a woman: breasts, hips, legs," says Steele. "There is no evidence that men who like breasts get tired of breasts. I think it's total bunk to look at this as shifting erogenous zones." Steele suggests that the reason designers played with sleeves is, in fact, about the economy—or, at least, the marketplace: In this era of fast fashion, when budget companies like Zara reproduce runway looks within weeks of the shows, complicated sleeves are hard to knock off. (It's one thing to get a factory in Whereverstan to churn out a simple trapeze dress; it's another to make a good copy of Elbaz's ribbon sleeves on the cheap.) Essentially, Steele says, designers are attempting to distinguish themselves by presenting consumers with feats of dressmaking. It's true that designers may simply have grown tired of skirts, which they've been toying with for several seasons. But the profusion of sleeves may, at heart, be a defensive move.
I think Steele is right, for the most part. But there's still an element of courtship here. Fashion's first seduction takes place in the dressing room, when clients go to shop. That's where the virtuoso work of a designer who is likely miles away first takes hold of a woman with a credit card in hand. Which is why the surfeit of sleeves is good news for retailers. In front of a hundred department store mirrors this summer, women will fall in love with clothes they hope to fall in love in. Paris has delivered the card up its sleeve.
Marc Jacobs
NY Magazine
Monday, October 13, 2008
Poverty Hits 1992
Percent of Selected Poverty Rates
4.5% in just one month on average
21.2% in two months or more
4.2% all months
Percent of people with selected characteristics that were poor
14.6% all people
22.3% under 18
12% between 18-64
10.2% 65 years or older
3.8% employed full time
12.4% employed part time
40% unemployed
37.8% people in female-householder families
Percent of People Who Were Cronically Poor
4.3% all people
8.3% under 18
3.2% between 18-64
4.9% 65 years or older
0.5% employed full time
1.6% employed part time
9.6% unemployed
8.5% people in female-householer families
Aquired Source: http://www.census.gov/prod/2/pop/p70/p70-55.pdf
1992 Census of Retail Trade of Automotives
This video is from a Honda commercial aired in 1992.
Sales Based (1,000)
Automotive dealers 395,147,88
New and used car dealers 333,801,36
Used car dealers 16,031,345
Auto and home supply stores 28,565,320
Auto parts, tires, and accessories stores 26,949,262
Home and auto supply stores 1,616,058
Miscellaneous automotive dealers 16,749,848
Boat dealers 5,537,133
Recreational vehicle dealers 6,313,817
Motorcycle dealers 4,162,684
Automotive dealers, n.e.c. 736,214 3
Acquired Soucre: http://www.census.gov/epcd/www/rc92h55x.html
Banana Republic
Banana Republic gained ground with their classier, more upscale clothing and became an alternative to The Gap's casualness. Originally focused on more safari inspired clothing, the store went under remodel during the early 1990's. New clothing featured bright colors and focused on apparel for various occasions, including weekend wear, professional attire, and dressy casual items made of more luxuriant fabrics such as cashmere and suede. Aside from their clothing turnaround, was the introduction of their bath and body care line which included cologne and undergarments; later to be followed by home accessories, such as bedding, pillows, candles, and picture frames.
The Dream Team
1992 was a special year for the Olympics because both a Winter Olympics and Summer Olympics were held. 1992 will forever be remembered for the first Dream Team in Olympic basketball. 1992 was the year that the Olympics were opened to professional athletes, and the United States basketball team, made up of NBA starts, dominated every team they played on the way to the gold medal.
Final Standings
1. United States (8-0)
2. Croatia (6-2)
3. Lithuania (6-2)
4. Com. of Ind. States (5-3)
5. Brazil (4-4)
6. Australia (4-4)
7. Germany (3-5)
8. Puerto Rico (3-5)
9. Spain (3-4)
10. Angola (2-5)
11. Venezuela (2-5)
12. China (0-7)
Tommy Hilfiger
In 1992, the company made a public offering on the New York Stock Exchange at $15 a share, which proved to be to their advantage. Within a few months, the stock was selling at $25 and Hilfiger continued to excel in the stock market. These earnings allowed for the company to expand into in store shops and develop new outlet stores. "There were close to 500 Tommy Hilfiger sections within department stores by the mid-1990's. About half of the company's revenues came from sales at major department store chains. Another 15 percent of sales came from the discount chains which sold the outdated stock at lower prices." In addition, Hilfiger began opening its own freestanding shops as well. "No longer limited to his men's line, the mid-to late 1990's Hilfiger began expanding clothing lines to include products for women, children, and teenagers. His company also manufactured its own clothing and was able to keep marketing and distribution costs down. Because of this, Hilfiger was able to offer high quality clothing, comparable to Polo, but at prices more accessible to the American public. He also added a range of accessories, bedding, and other home furnishings, cosmetics, and fragrances. Many of these additional product offerings were made possible through licensing agreements. For example, Tommy and Tommy Girl colognes were manufactured by Aramis, to whom he licensed the Tommy Hilfiger name."
"Hilfiger kept his hand in promoting his designs as well. He hosted fashion shows and autograph sessions, and conducted briefings for sales personnel via satellite. He educated retailers about Hilfiger products and how to display them. Hilfiger also solicited feedback directly from consumers and used that to influence future clothing lines. He was quick to incorporate changes to make his line attractive to teens, African Americans, and Hispanics. Noticing that these young people liked to wear oversized clothes, Hilfiger designed garments in 'extra-extra-extra' large sizes. (A trend evoked within the Hip Hop community) Billed as a "cross over" artist, Hilfiger's designs were seen on everyone from Bill Clinton to Snoop Doggy to the Spice Girls."
"Tommy Hilfiger has been referred to as the Ralph Lauren of a new generation, but he has clearly come unto his own in the world of fashion. With successful lines of men'sclothing, women's clothing, home furnishings, and a unisex fragrance, Hilfiger becaem the fashion guru of the 1990's and the biggest thing to hit the fashion industry in a decade. An enticement to a wide variety of consumers, his designs are casual while his prices remain moderate. Hilfiger's most praiseworthy achievement, however is his brand execution. Alan Millstein, editor of The Fashion Network Report trade magazine, described the method behind Hilfiger's success to USA Today: 'It's a combination of great marketing, merchandising, and hype."
An All American Look:
"Although he is not readily acknowledged as a true designer, Hilfiger is incessantly compared to fellow American designers Calvin Klein and Ralph Lauren. He has admitted to redesigning and updating clothes rather than creating brand new fashions... "
Minneapolis Star Tribune wrote, "His clothes are classic, comfortable, high quality garb that appeals to young and old and are priced in the upper-moderate range. It's really that simple. Hilfiger consciously eschews the virtuoso fashion-designer image, following the lead of mainstream retail stores like The Gap and Banana Republic, which provide stylish, well-made clothing at reasonable prices."
Mini Housing Market Crash
The 1990s saw the end of a housing bubble and a serious house price crash in the year 1992. Leading up to the housing market crash of 1992, there was a period of economic boom, and corresponding boom in house prices (especially in London and South East). Economic growth reached over 5%, but, at this rate the growth caused inflation to rise to 10%. Therefore, the government felt compelled to start reducing inflation. They felt the best way to reduce inflation was to join the ERM (exchange rate Mechanism). To cut a long story short, the inflation of 10% and membership of the ERM required interest rates to rise very high to 15%. At 15% mortgages became incredibly expensive and so there was a record rise in defaults and home repossessions. People stopped buying and house prices fell by 15% (More in London and South East).
Acquired Source: http://www.mortgageguideuk.co.uk/blog/house-prices/housing-market-crash; New York Times,Feb 18, 1992. Kenneth N. Gilpin
Average Cost of Living
Coffee was $2.39 lb.
Grapes were $.93 lb.
Gas was $1.40 gal.
Grapes were $.93 lb.
Chicken was $.89 lb.
Potato chips were $2.84 lb.
Bread was $.75 lb.
Major Headlines for Wallstreet 1992
Jan. 1 Dow's back to future Wall Street investors set record high
Jan. 5 On Wall Street, Paychecks Pack a Punch
Apr. 9 Wall Street Is Down Again, Politics a Factor in Europe
May 4 Wall Street Apt to Stay Bullish in Spite of Riots
May 24 Wall Street; Congress Stops, the Dow Goes Up
Jun. 16 Dollar Rises Sharply as Wall Street Moves Ahead
Jun. 22 WALL STREET BOOM FAILS TO BOLSTER REGION'S ECONOMY
Jul. 31 Tokyo's Stock Dives After Critical Report Health
Aug. 2 Stocks Surge, And Wall Street Is Surprised
Aug. 9 Wall Street; Picking the Worst Stock Pickers
Aug. 26 Fall in Consumer Confidence Adds Pressure on Wall Street
Oct. 4 Wall Street Seems to Be Ignoring the Recession;Despite Recent Losses
Oct. 18 Five Years After the Crash, Wall Street and Main Street Again Seem out…
Oct. 10 Dow Tumbles 39.45, a New Low for Year Wall Street: A flurry of
Nov. 2 CHAOS HITS WALL STREET--THE THEORY, THAT IS
Nov. 15 Wall Street's Fortunes May Fall as Rates Rise
Dec. 25 Real Estate Executive Turns To Wall Street for Money
Acquired Source's: New York Times, Washington Post, Los Angeles Post, International Herald Tribune,
Home Furnishings, Popular Textiles, & Introduction of Lyocell
Textiles involved in home furnishing
- 991 million square yards of fabric were produced for draperies,
upholstery, and slipcovers
- Average cotton usage per upholstery mill was 3,352 bales
- The U.S., Canada, and Mexico had a total of 210 mills producing upholstery, as stated in Davisons Textile Blue Book
- 358 mills in the three NAFTA countries produced fabrics for sheets, towels, and bedding for home fashion
- Chenille yarn was not actually recognized as a separate category in Davison's Textile Blue Book
Information found at: http://www.cottoninc.com/TextileConsumer/TextileConsumerVolume18/?Pg=3
*From these charts we see a jump in production of household furnishing from 1992 to 1998. This increase in production shows that in 1992 people had less disposable income to spend on household textiles. We can see a correlation between where the economy stood and how much people were willing to spend on household textiles. Ultimately, household furnishing was less of a concern in 1992, where people had to focus their money elsewhere.
Popular fibers/fabrics of 1992
“At Premiere Vision, the large fabric exhibition in Paris in October, softer fabrics, more expensive fabrics, prints and brighter colors were the major trends.” “Precious fibers like angora, cashmere and mohair were blended with wools, which provided a new texture of luxury with a combination of softness and strength. The fabric's softness enables the designers to create flowing drapes and folds around the body without adding bulk. Other important fabrics were corduroy with a fine rib, abundant iridescent fabrics and a lot of colored denim. The newest fabrics to watch are quilted knits and crepes.”
- Angora
- Cashmere
- Cotton
- Mohair
- Wools
- Corduroy
- Iridescent fabric
- Colored denim
- Knits & Crepes
Information found in the article Colorful adventure fall/winter 1992-1993. (forecast for fashion at 1992 Premiere Vision Paris fabric exhibit; forecast for cosmetic colors) (Color Forecasting) (Column)
*From these charts we see a jump in production of household furnishing from 1992 to 1998. This increase in production shows that in 1992 people had less disposable income to spend on household textiles. We can see a correlation between where the economy stood and how much people were willing to spend on household textiles. Ultimately, household furnishing was less of a concern in 1992, where people had to focus their money elsewhere.
Popular fibers/fabrics of 1992
“At Premiere Vision, the large fabric exhibition in Paris in October, softer fabrics, more expensive fabrics, prints and brighter colors were the major trends.” “Precious fibers like angora, cashmere and mohair were blended with wools, which provided a new texture of luxury with a combination of softness and strength. The fabric's softness enables the designers to create flowing drapes and folds around the body without adding bulk. Other important fabrics were corduroy with a fine rib, abundant iridescent fabrics and a lot of colored denim. The newest fabrics to watch are quilted knits and crepes.”
- Angora
- Cashmere
- Cotton
- Mohair
- Wools
- Corduroy
- Iridescent fabric
- Colored denim
- Knits & Crepes
Information found in the article Colorful adventure fall/winter 1992-1993. (forecast for fashion at 1992 Premiere Vision Paris fabric exhibit; forecast for cosmetic colors) (Color Forecasting) (Column)
* Instead of focusing solely on one fabric, designers experimented with blends in 1992. The blend of fibers and fabrics during this year allows us to see that designers and people were more open to new fashions and trying new and exciting things.
The Introduction of Lyocell
- 1992 was the first year Lyocell was produced commercially in the United States
- “organic solvent” mixture of organic chemicals and water
- 1992 was the first year Lyocell was produced commercially in the United States
- “organic solvent” mixture of organic chemicals and water
- Very environmentally friendly process
- Comfortable fabric with rich colors
- Very durable and long lasting
“The solvent spinning technique is both simpler and more environmentally sound, since it uses a non-toxic solvent chemical that is recycled in the manufacturing process. The solvent-spun cellulosic fiber lyocell was first produced commercially in the United States in 1992 by Courtaulds. The company used the brand name Tencel. The fabric was given the generic name lyocell in the United States in 1996. By this time, there was one other major lyocell producer in the world, the Austrian company Lenzing AG, which had acquired patents and research on lyocell from American Enka when it bought that company's rayon operation in 1992. (FTC May Allow New Name "Lyocell" For Washable Rayon Fiber)
From the article FTC May Allow New Name "Lyocell" For Washable Rayon Fiber
http://www.ftc.gov/opa/1995/11/cort2.shtm
*Although the environment was not neccessarily the largest concern in 1992, the introduction of Lyocell sparked a new, fashionable way to be eco-friendly. Introducing an environmentally fibers and fabric was only part of the beginning of a generation of eco friendly products.
End User: Geographics consumer expenditures
From this graph as you can see from Jan of 1958 through Jan. of 1968 there is a decline in consumer expenditures due to the conflict in Vietnam. But starting in around the 1980's we see an incline in consumer expenditures as a percent of gross domestic product.
http://www.census.gov/statab/www/img/expends.gif
This graph shows how consumer expenditures in 1992 realted to every day life needs compared to other items. Only 27% of total expenditures compared to 73% of necessity items. This means that out of the average $29,846 expenditure only $8058.42 can be spent on other items.
This link will take you to the Bureau of Labor Statistics where it shows a graph of consumer expenditures by region in the year 1992.
This link takes you to an aricle which talks about how bond prices are falling due to an increase in retail sales and how this affects the economy in 1992
Sunday, October 12, 2008
1992 Behavioral Elements
Shopping Behavior
- Mall of America opened in 1992 in Minnesota
- Mall of America opened in 1992 in Minnesota
- Americas largest mall spreading over 78 acres(APCTH)
- Toy Sales were increased to 15 billion dollars in 1993, showing us that there was less disposable income in
--> Analysis: With less disposable income, mall developers and store owners needed to think of a way to not only sell their products, but attract patrons as well. Less disposable income means less money to use on shopping. The mall of America was a great innovation because a shopper is more willing to travel and shop at a mall that is an architectural achievement as well. Any patron can get there shopping done all in one place and see all of the attractions the mall has to offer. A mall of this size has something for everyone. The mall is four stories high and is complete with an amusement park. For an average family that might not have as much disposable income as they used to the Mall of America can be a very cost efficient way to spend a day. The Mall of America is the definition of one stop shopping, which attracted people from all around.
Technology Advancements
- Internet made public in 1992, use throughout the decade increases exponentially
- “The increase in the internet during the decade was staggering. Largely made public in 1992…” (APCTH)
- Id software a videogame company founded by John Romero begins business and creates the first ever first-person shooter video game Wolfstein 3D. (APCTH)
- Video games became more popular and started consuming more time. In 1992, Sega released first CD Driven consol “early step in technology that would revolutionize not only electronic games, but computer operations in general.” (APCTH)
- First video telephone produced by AT & T for $1,499 http://www.thepeoplehistory.com/1992.html
-->Analysis: Internet was with out a doubt the year’s most influential innovation. This display of forward thinking was just a sign of what the future would hold. In my opinion the internet is one of the most notable behavioral changes in 1992. Information that was hard to dig for became right at the fingertips of many businesses and families. Technological advancements in the videogame industry brought out the inner fantasy. People can now play interactive shooting games from their homes. The first video telephone is just another sample of the communication gap closing throughout the world.
Family Time
- High school drop out rate of less than 6% (APCTH)
- $1.05 for gas, road trips are popular http://www.thepeoplehistory.com/1992.html
- More concerned about health, first nicotine patch is created to help stop smoking. People began to do more outdoor activities: hiking, camping, and backpacking.
- Sportswear became more easily accessible and more fashionable
-->Analysis: The high school drop out rate shows us how important education was, and how determined the average family was to graduate their children. This family bond of 1992 can also be seen with road trips. A road trip brings families together during this time.
Gas prices also allows for more outdoor adventure. Outdoor sportswear is more accessible and fashionable. This advancement give people who our outdoor enthusiasts a more practical clothing option. The advancement of health and the family staying together is also seen with the creation of a nicotine patch. People realize smoking can cause disease and want to keep themselves healthy for their family.
Activities
- Georgia Superdome in Atlanta, Georgia is completed. The dome has the worlds largest cable supported fabric roof. http://www.thepeoplehistory.com/1992.html
- Tae-Bo was created as a new, and foreign way to exercise, and began with only a few followers
- In television, Real World debuted and became one of the longest running reality TV shows, now on its 21st season (APCTH)
-->Analysis: Based on the out-of-the-box advancements in 1992, such as Tae Bo, the internet, and the Real World, you can tell that people began to try new things during this year. Although Tae bo would have been deemed weird before, people began to dip their feet in the water and attempt new and exciting ways to see the world.
Internet Sources Used:
http://www.spiritus-temporis.com/1992/
http://www.vh1.com/shows/dyn/i_love_the_90s/76714/episode_about.jhtml
http://www.bea.gov/scb/pdf/NATIONAL/Inputout/1998/0798ied.pdf
http://www.census.gov/epcd/www/92result.html
http://www.thepeoplehistory.com/1992.html
http://www.uta.fi/FAST/US7/REF/popsport.html
Books Used:
“American Popular Culture Through History: The 1900’s.” Oxoby, Marc.
United States Bureau of Labour Statistics
Unemployment Rates of Nine Countries in 1992
United States 7.5
Canada 11.3
Australia 10.8
Japan 2.2
France 10.2
Germany 4.6
Italy 7.3
Sweden 5.6
U.K. 10.1
All countries were at high rates compared to past decades except for Germany and Japan. The United States unemployment rate hadn’t been that high since 1984, It peeked at 7.5 and started to recede with the following year.
Acquired Source: http://www-old.itcilo.org/actrav/actrav-english/telearn/global/ilo/seura/usunemp.htm
United States 7.5
Canada 11.3
Australia 10.8
Japan 2.2
France 10.2
Germany 4.6
Italy 7.3
Sweden 5.6
U.K. 10.1
All countries were at high rates compared to past decades except for Germany and Japan. The United States unemployment rate hadn’t been that high since 1984, It peeked at 7.5 and started to recede with the following year.
Acquired Source: http://www-old.itcilo.org/actrav/actrav-english/telearn/global/ilo/seura/usunemp.htm
Baby Steps for Banks
At the beginning of 1992 the economy was at a low. This caused the national commercial banks to create a discount rate causing a direct effect on savings returns. “In terms of what Americans were paying for rates, by midwinter of 1992 it was estimated that bank rates that low had not been seen since 1966.” The lowering of these interest rates were to help 92’s faltering economy. The federal budget deficit was at a soaring high of $352 billion which amounted to a gross national product rate of about 6 percent just shy of the post world war II rate of 6.3 percent. As the year progressed the uphill fight against regression seceded. Banks profited 31.5 billion over 1991’s 14 billion. The return of equity also increased sharply. Banks were able to preserve a large portions of earnings that strengthened their capital. Real gross domestic product improved 3 percent and inflation remained low. “Apparently, stubborn expectations of inflation, election uncertainties, and deficit fears limited the decline in longer rates, tilting upward on an already steep yield curve.” Only 100 federally insured commercial banks failed as opposed to 1991 in which 108 failed and more than 200 failed in each year from the year 1987-1989. Overall the commercial banks had a postivie effect on the economy for the year of 1992.
Academy Awards Powersuit
Power suits were very big in the 1980’s because of the transformation of the role of women, Shoulder pads were everywhere. By the early 1990’s the tailored suit had began to tone down a bit with softer fabrics. Designers began to lessen the intensity of the shoulder pad. The line of the suit also changed as well and instead of following a masculine rigid line it followed the curves of the female body. Celebrities like Whoopi Goldberg helped to instigate this style. Her masculine style with a dollop of femininity became very popular. Some women even started going to men’s shops for this look. This video is from the Academy Awards and you can see the power suit not only on Whoopi but also on other guests in the surroundings. Whoopi had won an academy award the previous year and returned to crown the new winner. Events like this with such large publicity, definitely gave a key role into promoting many of the trends including the power suit.
Acquired Source: History of the 20th Century, Elizabeth Ewing, Costume and Fashion Press, New York, NY; http://www.youtube.com/watch?v=17dYIDqy0Do
Acquired Source: History of the 20th Century, Elizabeth Ewing, Costume and Fashion Press, New York, NY; http://www.youtube.com/watch?v=17dYIDqy0Do
Haute Couture Dwindles
The end of the greed decade of the 1980’s came to a close and the consumers of the early nineties wanted fair pieced clothes in relation to quality. Conspicuous consumption was less common great problems were expected for haute couture labels because the shows were taking place during a great wartime. Americans made up 40 percent of the haute couture market and the American economy began to weaken. Pierre Cardin even made a white Peace Dress written in 14 different languages. At this time there were 40,000 workers in the haute business. Women started to wear what they felt right in and weren't as governed by rules as they had been in the past. Many designers started to create ready to wear lines and they also started licensing accessories and perfumes to help from bankruptcy
Image from Oscar De La Renta winter collection 1992
Acquired Source: History of the 20th Century, Elizabeth Ewing, Costume and Fashion Press, New York, NY
1992's Colors
The colors and prints of 1992 came in a large variety.
Through researching many articles it seems that animal prints were coming into style, all types including; leopard spots and zebra stripes. These prints were combined with bright colors intensifying the effects of the items in standing out.
Floral prints, plaids and checks also stood out among the fashions of 1992.
Colors were to stand out in brighter and lighter colors.
In handbags red, green and blue were the most abundant colors, followed closely by fuchsia, plum, purple, cognac, and gold.
Red and Sooty Blacks were quoted as being the power colors of the fashion season in clothes, accessories and makeup.
These bright and colorful patterns were used to brighten up the consumer, add excitement, get them shopping, anything to get the minds off of the disappointing economy and to get the money flowing.
Colors were also affected by world events;
Rich oranges, reds, and yellows were present influenced by the summer Olympics in Barcelona. Warm hues and matching patterns that were native to immigrants of the middle and far east seemed to celebrate America’s “Melting pot.”
Dolce & Gabba Autumn-Winter Collection 1991-1992
Info from: Nytimes.com, "Call of the Wild From Jeans to Handbags, the Animal Look Is Roaring Back" Los Angeles Times, Greensboro News and Record, Miami Herald, and Cosmetics and Toiletries (found using accessmylibrary.com)
Psychology
Color and the Election
There are many different meanings of colors and during elections what the candidates are wearing is just as important as what they are saying. Here is a list of colors from colormarketing.org that describes what the colors meanings are to voters.
Here Bill Clinton is saying that hes powerful with his red tie. His wife is saying she is self-assured with her bright pink suit.
George H.W. Bush and wife are both wearing red saying that they are powerful. It also seems that Bush's tie may have some blue in it, which would say that he can be trusted.
There are many different meanings of colors and during elections what the candidates are wearing is just as important as what they are saying. Here is a list of colors from colormarketing.org that describes what the colors meanings are to voters.
Blue – It’s no accident that you see more blue ties than any other color. Blue is calming and reassuring. It lowers the blood pressure and pulse. Dependable, cool, constant, unwavering and supporting, blue is the color that says: "You can trust me."
Red – Red has the greatest emotional impact. It increases the pulse and blood pressure and heart rate. It conveys excitement, passion, alertness, and confidence. It’s dynamic and forceful. Most of all, red says: "I am powerful."
Yellow – The color of the sun is cheerful, upbeat, and also conveys intellectual properties and enlightenment. Yellow says: "I’m warm and friendly."
Orange – The hottest color conveys strength and endurance. It’s friendly. Lighter shades are calming; brighter shades are exuberant. Orange also says: "I’m warm."
Green – The color of nature and serenity, green is refreshing, reassuring, life-enhancing. It also signifies health. These days, green says: "I care about the environment."
Purple – Once the color of royalty (because it was so rare) purple suggests individuality and creativity. Lighter shades suggest spirituality. Purple says: "I’m a unique person."
Pink – No longer worn only by women. On a male candidate, pink says, "I’m self-assured."
Brown – Once considered too informal for the White House, brown came into it's own when Ronald Regan wore it. Today, the color of espresso coffee and fine chocolates sends a message that is both understated and robust. Brown says: "I'm serious, but down-to-earth, and approachable."
Red – Red has the greatest emotional impact. It increases the pulse and blood pressure and heart rate. It conveys excitement, passion, alertness, and confidence. It’s dynamic and forceful. Most of all, red says: "I am powerful."
Yellow – The color of the sun is cheerful, upbeat, and also conveys intellectual properties and enlightenment. Yellow says: "I’m warm and friendly."
Orange – The hottest color conveys strength and endurance. It’s friendly. Lighter shades are calming; brighter shades are exuberant. Orange also says: "I’m warm."
Green – The color of nature and serenity, green is refreshing, reassuring, life-enhancing. It also signifies health. These days, green says: "I care about the environment."
Purple – Once the color of royalty (because it was so rare) purple suggests individuality and creativity. Lighter shades suggest spirituality. Purple says: "I’m a unique person."
Pink – No longer worn only by women. On a male candidate, pink says, "I’m self-assured."
Brown – Once considered too informal for the White House, brown came into it's own when Ronald Regan wore it. Today, the color of espresso coffee and fine chocolates sends a message that is both understated and robust. Brown says: "I'm serious, but down-to-earth, and approachable."
In the 1992 election the three candidates were seen with their wives who were also influential with their color choices.
Here Bill Clinton is saying that hes powerful with his red tie. His wife is saying she is self-assured with her bright pink suit.
George H.W. Bush and wife are both wearing red saying that they are powerful. It also seems that Bush's tie may have some blue in it, which would say that he can be trusted.
Ross Perot and Wife are saying they are warm and friendly with his yellow stripes in his tie and her yellow suit.
Other 1992 Psychological Aspects
Spending:
The consumers of 1992 were scared and had no confidence to spend. This was because of the economy at that time.
"The reason they're not spending is they're concerned about their own and their families' prospects and job security," said Humphrey Taylor, president of Louis Harris & Associates, the polling organization. "Until these concerns change, which is a psychological thing, not a material one, confidence is going to stay low." (Waiting for Consumers to Spend, NYTimes.com)
Food Health and body:
In 1992 consumers began to look deeper into health and healthy eating. The food pyramid is introduced by the U.S. department of Agriculture which replaces the old “four basic food groups.” They were shocked at these new groups and felt that there were too many food groups and foods that need to be eaten within a day.
Consumers were also decreasing their consumption of whole milk.
“Average per-capita U.S. consumption of whole milk falls to 79.6 pounds, down from 168 in 1975, but consumption of low fat milk reaches 99.3 pounds, up from 53.2, and of skim milk 25 pounds, up from 11.5 as Americans try to curb their butterfat intake.”
Along with these concerns of food and fat the debate over organic food and whole food as these types of stores begins to increase. Stores are beginning to open more frequently and in numbers for healthy foods and consumers are split on their feelings. Many consumers feel that spending more for a better, healthier product is worthwhile, where as many would rather save their money, especially during the current times.
As well as the food change the body image was still growing in importance. Skinny was in and everyone was trying to look like a model. It wasn’t anything new however since Twiggy walked the runway in the late 1960’s. More people were becoming unhappy with their bodies and more studies were being done to understand why.
Info provided from NYtimes.com and Psychologytoday.com
The consumers of 1992 were scared and had no confidence to spend. This was because of the economy at that time.
"The reason they're not spending is they're concerned about their own and their families' prospects and job security," said Humphrey Taylor, president of Louis Harris & Associates, the polling organization. "Until these concerns change, which is a psychological thing, not a material one, confidence is going to stay low." (Waiting for Consumers to Spend, NYTimes.com)
Food Health and body:
In 1992 consumers began to look deeper into health and healthy eating. The food pyramid is introduced by the U.S. department of Agriculture which replaces the old “four basic food groups.” They were shocked at these new groups and felt that there were too many food groups and foods that need to be eaten within a day.
Consumers were also decreasing their consumption of whole milk.
“Average per-capita U.S. consumption of whole milk falls to 79.6 pounds, down from 168 in 1975, but consumption of low fat milk reaches 99.3 pounds, up from 53.2, and of skim milk 25 pounds, up from 11.5 as Americans try to curb their butterfat intake.”
Along with these concerns of food and fat the debate over organic food and whole food as these types of stores begins to increase. Stores are beginning to open more frequently and in numbers for healthy foods and consumers are split on their feelings. Many consumers feel that spending more for a better, healthier product is worthwhile, where as many would rather save their money, especially during the current times.
As well as the food change the body image was still growing in importance. Skinny was in and everyone was trying to look like a model. It wasn’t anything new however since Twiggy walked the runway in the late 1960’s. More people were becoming unhappy with their bodies and more studies were being done to understand why.
Info provided from NYtimes.com and Psychologytoday.com
Saturday, October 11, 2008
Unique Fabric Use in 1992
While researching the actual fibers and fabrics popular for textiles in 1992, I came across some very eccentric and unique creations. Information found in the book FASHION A History from 18th to the 20th century Volume II. Many of the popular fabrics in 1992 “explored the essence of the skin appeared on the fashion scene” (page 678)
-Paper Cutout Dress: This paper dress is made from polyester rayon-paper
cutouts. It is labeled “COMME des GARCONS NOIR”, from the spring/summer 1992 collection from designer Rei Kawakubo. The unique pattern of the cutout dress was inspired by Japanese tradition in the Kamukara period (1192-1333) as well as the Edo period (1603-1867). Kawakubo created a beautiful and very original recreation of this lace like dress.
Photo from FASHION A History from 18th to the 20th century Volume II (page 655)
-Wood Dress: The most unique design found was created by designer Yohji Yama
moto from the Autumn/Winter collection. This is a set of a wooden vest and a wooden skirt. The materials include wood, black wool pieces, and jointed hinges. All of the materials in the piece are far from the normal materials you see in the industry. The piece is inspired from a costume in the ballet Parade performed by the Ballets Russes during 1917. Originally the costume was designed by Pablo Picasso.
Photo from FASHION A History from 18th to the 20th century Volume II (page 675)
-Rubber Band Dress: On page 681, I found another very eccentric use of fabric designed by Hiroshige Maki for his Autumn/Winter 1993 collection. This is another dress constructed from jointed rubber bands. The rubber creates a stretched look. Maki named his brand Gomme, which means rubber in French.
Photo from FASHION A History from 18th to the 20th century Volume II (page 681)
-Silk organdy Tub
es: Maurizio Galante was known for his modern style twisted with a feeling of human strength and warmth. He designed this pale green silk organdy tube dress for his Spring/Summer collection, which resembles tentacles from an aquatic creature. In order to create the dress he actually made tubes out of silk and sewed them onto the dress, creating a compelling three dimensional design.
Photo from FASHION A History from 18th to the 20th century Volume II (page 678)
- Designers of 1992 brought forth a variety of eccentric fabrics and creative ways to produce apparel.
- They experimented with different materials that would never be considered typical fabrics.
- Materials such as rubber bands, organdy tubes, wood, and paper.
*The use of fabrics to create unique pieces of apparel portrays 1992 as a year of experimentation in high fashion. There is definitely a trend of very creative fibers and fabrics that go against the grain of high fashion. The way that fabrics were altered to create eccentric pieces shows a new beginning, which is fresh and not consistently inspired from past designs.
-Paper Cutout Dress: This paper dress is made from polyester rayon-paper
cutouts. It is labeled “COMME des GARCONS NOIR”, from the spring/summer 1992 collection from designer Rei Kawakubo. The unique pattern of the cutout dress was inspired by Japanese tradition in the Kamukara period (1192-1333) as well as the Edo period (1603-1867). Kawakubo created a beautiful and very original recreation of this lace like dress.Photo from FASHION A History from 18th to the 20th century Volume II (page 655)
-Wood Dress: The most unique design found was created by designer Yohji Yama
moto from the Autumn/Winter collection. This is a set of a wooden vest and a wooden skirt. The materials include wood, black wool pieces, and jointed hinges. All of the materials in the piece are far from the normal materials you see in the industry. The piece is inspired from a costume in the ballet Parade performed by the Ballets Russes during 1917. Originally the costume was designed by Pablo Picasso.Photo from FASHION A History from 18th to the 20th century Volume II (page 675)
-Rubber Band Dress: On page 681, I found another very eccentric use of fabric designed by Hiroshige Maki for his Autumn/Winter 1993 collection. This is another dress constructed from jointed rubber bands. The rubber creates a stretched look. Maki named his brand Gomme, which means rubber in French.
Photo from FASHION A History from 18th to the 20th century Volume II (page 681)
-Silk organdy Tub
es: Maurizio Galante was known for his modern style twisted with a feeling of human strength and warmth. He designed this pale green silk organdy tube dress for his Spring/Summer collection, which resembles tentacles from an aquatic creature. In order to create the dress he actually made tubes out of silk and sewed them onto the dress, creating a compelling three dimensional design.Photo from FASHION A History from 18th to the 20th century Volume II (page 678)
- Designers of 1992 brought forth a variety of eccentric fabrics and creative ways to produce apparel.
- They experimented with different materials that would never be considered typical fabrics.
- Materials such as rubber bands, organdy tubes, wood, and paper.
*The use of fabrics to create unique pieces of apparel portrays 1992 as a year of experimentation in high fashion. There is definitely a trend of very creative fibers and fabrics that go against the grain of high fashion. The way that fabrics were altered to create eccentric pieces shows a new beginning, which is fresh and not consistently inspired from past designs.
Olympics Medal Ceremony
In the year 1992 the Winter Olympics were held in France. This video is a medal ceremony of the women-single ice-skating event. This video is interesting because you can see the style lines of 1992 and what might have emerged in later years because of the Olympics mass media coverage. You can see from the video that an American, Kristi Yamaguichi, took first place. Her skating uniform showed many trends that were common in the early nineties. You can see that every skater on the medalist block has high shoulder pads. The v-neckline was very popular and you can see it on each skater’s uniform. Also if you look at the colors from the crowd they’re all wearing dark true colors. This helps to show the emerging lack of color in the early-mid nineties. If you look at the texture in the garments you also see more of a thick rough exterior with a lace like appearance.
Wednesday, October 8, 2008
More Educational/Household Income Data
|
http://www.censusscope.org/us/chart_education.html Household Income, 2000 (1999 Income) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| | | Percent of Total | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| | Number | Households | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Total Households | 105,539,122 | 100.00% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Less than $9,999 | 10,067,027 | 9.54% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $10,000 - $14,999 | 6,657,228 | 6.31% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $15,000 - $24,999 | 13,536,965 | 12.83% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $25,000 - $34,999 | 13,519,242 | 12.81% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $35,000 - $49,999 | 17,446,272 | 16.53% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $50,000 - $74,999 | 20,540,604 | 19.46% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $75,000 - $99,999 | 10,799,245 | 10.23% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $100,000 - $149,999 | 8,147,826 | 7.72% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $150,000 - $199,999 | 2,322,038 | 2.20% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $200,000 and above | 2,502,675 | 2.37% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
"The Census reports on the level of education attained by adults age 25 and older. Our elderly population grew up in a time when education attainment was typically lower, and college attendance was less widespread. As this population is succeeded by younger and increasingly well-educated cohorts, the percent of the population that has attained higher levels of education slowly increases. Not only has the number of diplomas and degrees increased, but their percentage in the population has also increased, indicating a growth in attainment greater than the relative growth in national population.
| Household Income, 1990 (1989 Income) | ||
| | | Percent of Total |
| | Number | Households |
| Total Households | 91,993,582 | 100.00% |
| Less than $9,999 | 14,214,497 | 15.45% |
| $10,000 - $14,999 | 8,133,273 | 8.84% |
| $15,000 - $24,999 | 16,123,742 | 17.53% |
| $25,000 - $34,999 | 14,575,125 | 15.84% |
| $35,000 - $49,999 | 16,428,455 | 17.86% |
| $50,000 - $74,999 | 13,777,883 | 14.98% |
| $75,000 - $99,999 | 4,704,808 | 5.11% |
| $100,000 - $149,999 | 2,593,768 | 2.82% |
| $150,000 and above | 1,442,031 | 1.57% |
As stated early this information is useful in guiding us to the ultimate end product.
|
DOMINANT GENERATIONSClick on a state to view related charts and data: To see a graph of the United States accroding to generational demographic click here It is important to look at generationl demographics and location when trying to decide who to market a product to. By analyzing this data we can see that the early Baby Boomer generation, the Lucky generation Generation Y, are the three age groups that spend the most amount of money on luxury goods. The youngest generations are the most dominant in spending because they are little finical responsibility, thus they spend all their money on personal/luxury goods, and entertainment. The Baby Boomer generation is starting to retire, and economically thrived during the beginning of the technological indusrty. Therefor, this generation spends a great deal of their money on their children and their children's children.This information can guide us in deciding who our target market should be, and help us develop new design elements for Butler Bag. "Different parts of
Source: Census 2000 analyzed by the Social Science Data Analysis Network (SSDAN). |
Demogrphics Based on Politics
By looking at the political candidates demographics, it is easy to get a sense of people’s attitudes, morals, and beliefs. For example, successive generations are more liberal in issues of minorities, and overall controversial issues. Were as the baby boomer generation and the generations before them are more conservative and overall more traditional.
According to Forbes Magazine, Studies conducted in the 1960s and 70s found sharp generational contrasts in racial attitudes. For instance, about 55% of whites born in 1943 or later reported that they had at least some black friends. The corresponding figures for those born between 1927 and 1942, and for those born between 1911 and 1926: 50% and 40%, respectively. The same studies found similar differences between cohorts in favoring or opposing desegregation”.
Therefor, since Americans as a whole are becoming more liberal, there more many people are more willing to experiment with new products, and purchase items outside their normal element (depending on the economy). In addition, in a more liberal society it gives designers and businesses, as a whole, more freedom to experiment with new products and expand their horizons when society is drifting towards moderation.
1992 Fiber, Fabric, & Finish
1992 Textile and Fabric Finishing Mills
Information collected from 1992 U.S. Census Bureau at http://www.census.gov/epcd/ec97/industry/E313312.HTM
- This chart analyses textile and fabric finish mills
- Includes nine different textile and fabric finishing mills and how many establishments are included within each
- Also includes the value of shipments from each different mill
- According to the chart, finishing plants have the most establishments, but circular knit fabric mills hold the highest value of shipments in 1992
*This chart provides a range of useful information about popular methods of fabric processing and finishing in 1992. Before we can understand fashion in 1992, we must interpret the base information including fibers, fabrics, and finishes preferred.
Tuesday, October 7, 2008
Demographic Information : Income based in Education
| Less than 9th grade | High school Drop out | High School Graduate | Some College | Associates Degree | Bachelor’s Degree |
| $40,873 | $17,414 | $23,096 | $37,520 | $46,296 | $52,289 |
| $42,235 | $18,031 | $21,933 | $37,609 | $44,537 | $50,485 |
| 43,648 | $17,762 | $22,688 | $38,607 | $45,734 | $51,726 |
| $46,236 | $19,008 | $23,977 | $39,322 | $48,588 | $54,282 |
| $45,300 | $18,830 | $24,162 | $37,468 | $47,605 | $53,166 |
| $45,016 | $18,787 | $22,718 | $36,835 | $45,854 | $56,970 |
| Average | $43,376 | $18,183 | $23,013 | $37,620 | $46,109 |
| Bacheor’s degree or more | Master’s degree | Professioal degree | Doctorate Degree | Doctorate degree | year |
| $64,150 | $68,845 | $72,669 | 102,667 | $92,614 | 1991 |
| $63,357 | $69,584 | $77,865 | $98,302 | $95,899 | 1993 |
| $67,487 | $72,338 | $77,850 | $105,409 | $99,699 | 1995 |
| $70,925 | $76,958 | $82,097 | $110,383 | $107,217 | 1997 |
| $69,796 | $75,116 | $81,993 | $103,918 | $96,442 | 1999 |
| $68,728 | $73,446 | $78,541 | $100,000 | $96,830 | 2001 |
| $51,934 | $66,997 | $72,376 | $78,094 | $104,368 | 2003 |
Sourced from US Census Bureau
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