Monday, September 29, 2008

Culture 1992



Top Music of 1992
1.
Nirvana - Smells Like Teen Spirit
The emergence of "Smells Like Teen Spirit" as a top 10 pop hit remains one of the most dramatic events in pop music of the 1990's. Kurt Cobain's sardonic view of teenagers set amongst a pop melody pounded out by drums and guitars bathed in fuzzed up distortion rattled the pop music establishment. It was all accompanied by a music video that presented a memorable and unrelentingly dark view of the classic school pep rally. Grunge had arrived! “Nirvana opened the door for other bands and created a fashion trend for their clothing style, worn plaid flannel shirts and stone washed jeans.”(20th Century Dress, Farrell-Beck and Parsons 247)
2.
Whitney Houston - I Will Always Love You. The female pop artists were portrayed in a sexualized manner. Sexy clothing exposing a lot of skin.
3.
U2 - Mysterious Ways

4.
Red Hot Chili Peppers - Under the Bridge

5. Wreckz - N - Effect - Rump Shaker

6.
Michael Jackson - Black Or White

7.
House Of Pain - Jump Around

8.
Boyz II Men - End Of the Road

9.
Arrested Development - Tennessee.

10.
Eric Clapton - Tears In Heaven
Eric Clapton Goes Unpluged, one of Eric Clapton's most famous albums.



Top Movies of 1992

1.Aladdin
2.Home Alone 2: Lost in New York
3.Batman Returns
4.Lethal Weapon 3
5.A Few Good Men
6.Sister Act
7.The Bodyguard
8.Wayne's World
9.Basic Instinct
10.A League of Their Own



Sports:

Super Bowl
Washington d. Buffalo (37-24)
World Series
Toronto d. Atlanta Braves (4-2)

this makes Toronto the first Canadian team to win
NBA Championship
Chicago d. Portland (4-2)
Stanley Cup
Pittsburgh d. Chicago (4-0)
Wimbledon
Women: Steffi Graf d. M. Seles (6-2 6-1)Men: Andre Agassi d. G. Ivanisevic (6-7 6-4 6-4 1-6 6-4)
Kentucky Derby Champion
Lil E. Tee
NCAA Basketball Championship
Duke d. Michigan (71-51)
NCAA Football Champions
Alabama (13-0-0)


1992 Summer Olympics: U.S. finishes 2nd behind the Unified Team
Number of Medals: 37 Gold, 34 Silver, and 37 Bronze

1992 Winter Olympics: U.S. finishes 6th
Number of Medals: 5 Gold, 4 Silver, and 2 Bronze


Evander Holyfield loses his heavyweight boxing title to Riddick Bowe, 25, November 13 at Las Vegas.


Baseball Jerseys become the hot thing to wear-Philidelphia Inquirer june 26, 1992




Television:


1.60 Minutes
2.Roseanne
3.Murphy Brown
4.Cheers
5.Home Improvement
6.Designing Women
7.Coach
8.Full House
9.Murder, She Wrote
10.Unsolved Mysteries
11.Major Dad
12.NFL Monday Night Football
13.Room For Two
14.CBS Sunday Movie
15.Evening Shade
16.Northern Exposure
17.A Different World
18.Bill Cosby Show
19.Wings
19.America’s Funniest Home Videos
The viewers of 1992 were getting used to having cable.

The top television of today consists of many sitcoms, where as today sitcoms are few in the top rankings. Three shows from this list in 1992 are still surviving; 60 minutes, Americas Funniest Home Videos, and Monday Night Football.


Technology:

The World Wide Web was born in 1992, changing the way we communicate (email), spend our money (online gambling, stores), and do business (e-commerce).
Compact discs surpass cassette tapes as the preferred medium for recorded music.
There are 900 million television sets in use around the world; 201 million are in the United States.




Behavior in 1992

Behavior in 1992
Sports: The USA “original dream team” competed and won the gold in the 1992 summer Olympics in Barcelona.The 1992 Olympics also inspired Christian Dior who incorporated the colors red, white, and blue for his men’s active wear line.

Travel: In 1992 Louis Vuitton opens its first boutique in Shanghai, which triggers a theme of travel in their line of bags. Vanity Fair from 1992, volume 33, uses an advertisement titled “Louis Vuitton. The spirit of travel.” This advertisement conveys that travel was popular stating “City lights and Amazon blooms…Like all the creations of Louis Vuitton, articles made of Epi leather are imbued with the magic of great journeys. They renew and confirm the working tradition of leather, and ebar witnessto the rigorous standards of the House that has given travel its stamp of nobility since 1854”.

Designers and Competition of 1992




Overview:

  • What are the biggest selling bags? During 1992, bags that were large, neutral in color, and had multiple purposes were big sellers. 
  • Why are they the most popular? The most popular were again large, neutral, and mirrored the classic Kelly bag of the 50's and 60's. Fanny packs were also a common sighting of the 90's on a more casual occasion. 
  • What do they have to offer the costumer? The bags are practical and cohesive with the clothing statement of comfort and casual. 
  • How long have they been popular for? The neutral colors and practical, minimal structures remain popular. Fanny backs and plaid backpacks of the Grunge era fade. 
  • What are the intended uses for the bag? Everyday use. The 90's was all about "anti" fashion and practicality. A woman's purse was to be versatile and multifunctional.


***
Research:

During the 90's, fashion turns against itself in an attempt to become "anti" fashionable with the emergence of grunge and minimalist styles. The emergence of this style left couture fashion houses puzzled and at a loss.  According to Constance White and Jennifer Steinhauer of The New York Times, "by 1992 , the fashion houses problems were becoming painfully evident. Fashion houses could not satisfy a customer who now wanted comfort rather than constraint, versatility instead of formality, and better value" . As a result, "some of the largest and most prestigious companies, like Calvin Klein in the United States and Gruppo GFT, which sold collections by top designers like Giorgio Armani, Valentino, and Claude Montana, ran into financial trouble as women rejected expensive, tailored clothes."  Because women, and men alike, were turning towards more affordable, comfortable clothing, companies such as GAP and Eddie Bauer became promising retailers. This progression towards a less couture industry affected handbags as well.  Handbags went to extremes - plaid backpacks, fanny packs, chain wallets, and minimal pieces by high end designers, such as Prada were all apparent during the 90's. 

Prada became a leading force in fashion, producing sophisticated pieces in neutrals, such as black, grays, and cream which became signature Prada colors. In 1992, Prada presented a more affordable line, Miu Miu. The designs remained simple and classic. Christian Lacroix was another designer that revealed a less expensive line accompanied by an accessories line.  Competition was apparent between Prada and Gucci, who had became an international success earning themselves the Brand of the Year award. 

Marc Jacobs who was designing ready-to-wear for Perry Ellis at the time, "introduced a collection of clothes inspired by music, the street, and youth culture. The casual, rumpled attitude of the clothes was fashion's interpretation of the guitar heavy, rock 'n' roll music popularized by a host of bands coming out of Seattle, Washington - most significantly Nirvana and Pearl Jam" (Icons of Fashion).  Ana Sui, Christian Lacroix and Karl Lagerfield  were other designers that engaged in 90's Grunge. 

"But critics judged Grunge harshly because it was unattractive and impractical for most women over the age of twenty-five. And designers realized that they could not maintain their high-toned image while peddling clothes that looked as if they had been plucked from the dirty laundry basket. In less than a year, Grunge died at the hands of unimpressed consumers. While the initial reaction to Grunge was negative from both critics and consumers, and the trend itself short-lived, the style ultimately helped to expand the definition of what could be considered fashion. It continued a tradition begun decades earlier of allowing music and youth styles to influence the ateliers. In its wake, Grunge left fashion more comfortable, accommodating, and relaxed." (Icons of Fashion). 

Contrasting Grunge was that of purism and clean chic. Giorgio Armani, Calvin Klein, and Jil Sander's were the innovators of new these new classics. Through reduction, restriction, and simplicity these designers captivated the tradition of functional American clothing. 
The Video Below is a Calvin Klein Commercial that aired in 1992.


***
Related Accessories & Technology:

  • Accessories mirrored minimalism of handbags. 

  • By the end of the 1990's, the internet had become a necessity. Now connected, individuals were able to express themselves and find inspiration through a whole new form of media. In addition, the Filofax was replaced with laptops and electronic organizers, giving briefcases a renewed purpose. Mobile phones were also a popular technological advance of the 90's.    
***
Article Findings of 1992:

Should Real Men Carry Handbags?
By Libby-Jane Charleston 

Men want to keep it simple with minimal accessories - cuff links, a watch, and a collar pin. However, the addition of a man purse may be in the near future. According to recent fashion trends, "men's handbags are an accessory that is recently climbing the fashion stakes' approval" and surprisingly men are not all opposed. "Some men refuse to carry one, while others think they are a necessity." Practical for the workman carrying documents, an organizer, and whatever other accessories suit his needs, the man purse is functional. However, the briefcase serves the same purpose and doesn't leave him feeling less of a man. From a future viewpoint, the man purse was a flop of the early 1990's. 



Handbags go Bigger, More Practical
By Dianna Lawrence 
- This is the direct article

Is it a bag or a suitcase? That seemed to be the big question in Europe as models lugged oversized satchels, totes, and handbags down the runways during the fall shows. "Bags are much larger this season," says Jane Short, handbags and leather goods buyer for Holt Renfrew, 
"and the newest shape is the briefbag. It's really a combination handbag and briefcase: the totebag all grown up."

The new, more structured handbag  silhouettes offer a polished, professional look with room to carry documents and your regular purse contents. "Multipurpose is the key word,' says Short. "Women want their bags to fill a wise variety of functions, so there are lots of compartments and pockets with zippers for security. And the new clothing, which is longer and closer to the body, begs for something bigger." 

Woven and soft materials (like calfskin) are popular, advises Short, and animal prints in all accessories are "blowing out of our store." The Chanel influence is still strong and quilted bags with chain straps are everywhere. Totebags and knapsacks are also still important in casual wear. 

"Bags are bigger and a little more practical," says Fairweather spokesperson Angela Brandon, "because a woman with a busy lifestyle needs something more sensible. For may women buying accessories in this economy, one bag has to do it all. It's an investment."

The neutral color story this season also means versatility: classic shades are plentiful. Bags in black, brown, burgundy, and navy coordinate with a variety of outfits. 

And at the opposite end of the spectrum, but sill of a practical nature, is the military-style belt-bag. Tailored-looking, with one or two pouches attached, it frees your hands while providing storage for car keys, cosmetics, and cash. 

"People are trying to simplify their lives," says Brandon, "and that trend is being reflected everywhere in fashion this year."

***
Vital Accessory; Handbags carry weight this season
By Iona Monahan

Handbags small enough for a lipstick and a handkerchief or big enough to serve as an overnight bag are part of the accessory scene this season. The newest bags are structured, very reminiscent of the styles of the 50's and 60's; big satchel sized shapes are softer, less defined in shape but considerably more practical. Novelty bags are making a comeback into fashion and designer Emanuelle Khahn's "doggy bag" is a fine example of the fun-fashion accessory. Two bigger bags, one a plaid version of the schoolbag, the other a fake-snake satchel, are more accommodating. The status bag, everywhere and at many prices, is any updated version of the famous Kelly bag, carried by Grace Kelly in the 50's. 




Design/Style information gathered by Nick Martin





















http://www.bagsbuy.com/ellington-handbags.htm
http://www.vintage-/
http://www.vintage-instyle.com/vintage_patent_leather3.html

These handnags are good examples of how open and spacious these bags were during 1992. Also notice the synthetic fiber on the pink bag made of patent leather.

Hocshwender, Woody Trends, In the City What's Hot/Not. (1992, March 27). New York Times,


Analysis: Woody Hochswender analyzes the "grunge" style of the 90's saying "The idea is to rip away at the foundation of fashion, turning it inside out, presumably so new synthesis, some yet-to-be trend can be arrived." meaning the "grunge" style is only a fad waiting to find a new trend.


"Today you see young girls wearing 1960's shift dresses, with no pockets, carrying little handbags," she said. "It's a dangerous trend. Remember, Coco Chanel gave women pockets because she smoked and needed a place to carry her cigarettes. I have nothing against jeweled handbags, but if women replace convenience for these things, then we regress."


The French, she said, are also deeply interested in "destroy fashion," with roots in the London street scene and French deconstructionist philosophy. This outlook has been exemplified by such collections as Comme des Garcons and Martin Margiela, with garments shown torn, perforated or unfinished, with exposed seams. The idea is to rip away at the foundations of fashion, turning it inside out, presumably so some new synthesis, some yet-to-be trend, can be arrived at.




Geographics


Byron, E, James (1993).Leather and Leather Products Industry Overview. Business Network. 14.

Analysis: Handbag consumption is up from 1991 with most of handbags being imported in China, Taiwan, and South Korea. Leather is declining in handbags and being made primaraly in flat goods such as wallets, and in personal luggage. We start to see a shift from leather to synthetic fibers such as vynl and other plastics.


The handbag industry produces women's handbags and purses of leather and other materials, except precious metals, which are classified in SIC 391 1. By quantity, leather's share of domestic handbag shipments in 1987 was 61 percent. In 1992, the value of handbag product shipments declined about 3.4 percent, to an estimated $397 million. Product shipments in constant dollars also declined, about 3.8 percent. Industry employment rose about 3.3 percent, to 6, 1 00 employees, but production employment declined 7 percent, to 4,000 workers.


Apparent consumption of handbags increased about 2.2 percent in 1992, to $1.3 billion. Imports of handbags increased about 5.8 percent, to an estimated $950 million, and accounted for 73 percent of apparent consumption, up from 70 percent in 1991. Import penetration by quantity was far higher, reaching an estimated 90 percent in 1992. By quantity, about 26 percent of U.S. handbag imports were made of leather. Countries with the largest shares of U.S. handbag imports by quantity were China (76 percent), South Korea (8 percent), and Taiwan (5 percent). U.S. handbag imports from China rose 19 percent in 1992, while those from South Korea and

Taiwan dropped 33 percent and 40 percent, respectively.

Exports of handbags in 1992 increased about 36 percent, to $38.3 million. Almost 40 percent, by quantity, were made of leather. Mexico, Japan, and Canada were the leading export markets, although exports to Mexico were primarily cut handbag parts that were assembled there and re-exported to the United States as finished goods.
Personal Leather Goods (Flatgoods)

This industry subsector produces such items as wallets and billfolds, French purses, and cases for eyeglasses, cigarettes, keys, and non-musical instruments. These products are often referred to as flatgoods because they are small enough to fit into pockets or handbags. Flatgoods are made in whole or in part of leather, plastics, or textiles.

In 1992, product shipments increased only slightly, to $367 million. Product shipments in constant dollars declined about 1 percent from 1991. Total employment dropped about 3.3 percent, to 5,900, and production employment also declined 2.8 percent, to 4,700.
Apparent consumption of flatgoods increased about 6 percent in 1992, to $647 million. Imports increased 14 percent, to an estimated $303 million, and represented 47 percent of apparent consumption by value, the lowest for the entire luggage and leather goods group. Principal foreign suppliers by value were China with 43 percent of total imports, South Korea (10 percent), and Italy and Taiwan (8 percent each). Imports of flatgoods from China were up 50 percent in 1992.



Style


Donovan, Carrie FASHION; Hand Baggage. (1992, August 2). New York Times,

Analysis: Handbags in 1992 are more spacious and clothing designers are beggining to have more influence on the design of these handbags making them more glamorous then ever before.


TOTE THOSE BAGS. LIFT those sacks. The whoppingly overscaled handbag will be the one to lug around this fall.
As a rule, designers seldom show handbags on the runways. But at the recent fall collections in Paris and New York, the models more often than not strode out clutching impossible-to-ignore satchels.
To be fair, it should be pointed out that these clothing designers have been, or are just now, in the handbag business as well. And why not, when the bag is probably every woman's most essential accessory?
These new daily carry-alls, whether boxy or squishy, are certainly roomier. There will be no excuses for having forgotten some important bit of business -- just for not being able to find it in one of these capacious containers.


Louie, Elaine The Bags Aren't Fake Anything, The're Real Plastic. (1992, February 23). New York Times


Analysis: In the town of Easly, South Carolina a woman by the name of Harriette Bauknight is re-creating a 1950's and 60's style bag using vinyl and crazy design motifs. Although "impractical" and "baggy" these bags made a huge jump in popularity due to the increase in synthetic fiber production boom.


The hard plastic handbag of the 50's has been reinvented for the 90's.
Forty years ago, the bags were cut and molded into shapes resembling bowties, pagodas and even coffins. They sold for $50 to $60, about the same as an alligator bag at the time. By the 60's, the hard plastic had virtually disappeared from sight, supplanted by lightweight vinyl.
But in 1988, a book by Robert Gottlieb and Frank Maresca, "A Certain Style: The Art of the Plastic Handbag, 1949-59" (Alfred A. Knopf), revived interest in these zany creations, and the bags suddenly became popular collectibles. They promptly went up in price. Six years ago, Mr. Maresca paid $10 for vintage bag at the flea market at 26th Street and Sixth Avenue in Manhattan. Last November, at the Triple Pier Expo in Manhattan, he found himself paying $250 for a bag from Larry Campbell, a dealer from Hoboken, N.J., who had stocked his booth with 190 examples, of which only 125 were left. Moments later, as Mr. Maresca was writing out his check, he saw a European couple buy the remaining 124 for an average of $135 a bag.
Last August, a new version of the structured plastic handbag was born in the town of Easley, S.C., (pop. 17,000) where Harriette Bauknight, a designer of cut acrylic jewelry, decided to start designing handbags of the same material. Following in the object's outrageous design tradition, her products take the form like flower pots, telephones, and checkerboards. The handles twist like ribbons, and the faceted clasps glitter like jewels.
Like the designers of the original bags, Ms. Bauknight credits fantasy, not necessity, as being the mother of her inventions. More Fun Than Practical
"These bags are sculpture, toys, playthings," Ms. Bauknight said. The bags, although functional, are also heavy, clunky and in some ways impractical. They are an exploration of the possibilities of working in plastic, an homage to the past, born of Ms. Bauknight's teen-age memories.
In 1961, when Ms. Bauknight was 16, growing up in Easley, a town so safe that her parents never locked the front door of the house, she got her first acrylic bag -- a rectangle of pearlized plastic with a transparent top and handles. Her mother had a blue-and-gold-flecked model, and Harriette wanted one, too. She bought it with babysitting money.
What did a proper young Southern girl carry in her bag in 1961? She carried things impractical and practical.
"My grandmommy always had me carry a little lace handkerchief," she said. "That was a very Southern thing for looking sweet. And I carried a diary, a notepad (because you always had to write notes to people, to sneak something to a girlfriend), maybe a few telephone numbers, a couple of token family-member pictures, and pictures of boyfriends, skinny boys with flattops." And a lipstick, mirror, rouge and a single dollar bill. Inspired by the Originals>
The plastic bag receded from her memory until six years ago, when she started collecting them at flea markets, paying $15 to $70 apiece. Now she has about 35 of the originals stuck under her bed and in odd corners of her house. She studies the old examples, admits that she is tempted to reproduce them, but, instead, designs her own. "I like the structure and compulsive lines of the bags," Ms. Bauknight said.
She works with flat sheets of acrylic, cuts them with table saws, and glues the pieces together. To shape the plastic into curves and curlicues, she heats the acrylic until it becomes flexible enough to bend. The flowers that decorate some of the bags begin as square blocks of acrylic, which are cut with a saw, ground on a rotary wheel and glued in place.
"It's all carpentry," said Ms. Bauknight, whose staff of 12 has made 300 bags since last August. Five of the styles, under her label, Kaso, have just arrived in Manhattan stores. Lashings of Fake Jewels
A clear rectangular bag is studded with transparent plastic fake jewels and sells for $380 at Henri Bendel and Bloomingdale's, where the model in the shape of a black telephone, with oversized "jewels" and a mirrored dial sells for $340. The clear trapezoid with a curvy handle and jewel clasp is $290 at both stores.


Lawrence , Diana (1992).Handbags go bigger, more practical. The Toronto Star. Final Ed., F3.


Analysis: Handbags are combining with briefcases and a hybrid is created called a briefbag showing how a more practical bag which can hold more items is more usefull for the increase size of technology.


Is it a bag or a suitcase That seemed to be the big question in Europe as models lugged oversized satchels, totes and handbags down the runways during the fall shows.
"Bags are much larger this season," says Jane Short, handbags and leather goods buyer for Holt Renfrew, "and the newest shape is the briefbag. It's really a combination handbag and briefcase: the totebag all grown up."The new, more structured handbag silhouettes offer a polished, professional look with room to carry documents and your regular purse contents. "Multipurpose is the key word," says Short. "Women want their bags to fill a wise variety of functions, so there are lots of compartments and pockets with zippers for security. And the new clothing, which is longer and closer to the body, begs for something bigger."
Woven and soft materials (like calfskin) are popular, advises Short, and animal prints in all accessories are "blowing out of our store." The Chanel influence is still strong and quilted bags with chain straps are everywhere. Totebags and knapsacks are also still important in casual wear.
"Bags are bigger and a little more practical," says Fairweather spokesperson Angela Brandon, "because a woman with a busy lifestyle needs something more sensible. For many women buying accessories in this economy, one bag has to do it all. It's an investment."
The neutral color story this season also means versatility: classic shades are plentiful. Bags in black, brown, burgundy, and navy co-ordinate with a variety of outfits.
And at the opposite end of the spectrum, but still of a practical nature, is the military-style belt-bag (which resembles your old Brownie belt!). Tailored-looking, with one or two pouches attached, it frees your hands while providing storage for car keys, cosmetics and cash.
"People are trying to simplify their lives," says Brandon, "and that trend is being reflected everywhere in fashion this year."

Lowri, Turner (1992).Fur? You can tell at a stroke it's big apple fashion. Evening Standard(London). 5.


Analysis: This article shows how technology is large and handbags are following the size of technology to make able to mobility of technology in people's every day life.


To ensure upmarket appeal, Ferre swapped the strictly correct mobile phone for a handbag big enough to carry one, trimmed it with fox fur and teamed it with quilted crinoline skirts.

































Thursday, September 18, 2008

Introduction













Hello, my name is Nick Martin. I am a junior at Washington State University, and am in the Apparel Design program. I am very much looking forward to beginning my work with the Butler Bag, and watching it's development throughout the entire project.












Hi my name is Chelsea Hobbs. I am a Junior At WSU majoring in Fashion Apparel Merchandising. I am looking forward to participating and becoming involved in the forecasting of the innovative, Butler Bag. Through this experience, I hope to be able to apply what I have learned within the industry.








My name is Annaliese Moergeli and I am a fashion design student at Washington State University. After I graduate I am hoping to work as a visual merchandiser and later in life design clothing with a philanthropic intent. I am very excited to have this opportunity to work with the makers of Butler Bag to gain insight on the working of business pioneered by an entrepreneur.













My name is Katie Bennett
and I am from Mukilteo,WA.
I am a junior at Washington State University
in the apparel merchandising program.
I am passionate about the fashion industry
and business world. I look forward to more
hands on experience and working in a team atmosphere.















Hi, my name is Ali Hanner.
This is my third year at WSU.
I am a Design major. I love designs by Marc Jacobs











My name is Alyssa Harris.
I am a Junior here at WSU majoring in apparel design.
I am excited to work with Butler Bag and
gain first hand experience in the fashion industry.










We are the Gauds of Trend, a collaboration of apparel merchandising and design majors. Our diverse knowledge of the fashion industry will help us collaborate and create a design that will appeal to a wide variety of clientele. Our objective is to incorporate innovative design with Butler Bag basics. Looking past what consumers desire, we will work to find what they need as well. This is going to be a great opportunity for us to be inventive and learn more about the fashion industry. We are excited to work with Butler Bag, and thank you for this opportunity!

Strategic Plan

Gauds of Trends’ Strategic Plan
I.
How can we incorporate social, cultural, political, and economic trends into a successful design? With in agreement to the book, we as a group are going to "improve our competitive knowledge by gathering bits and pieces of information, collaborate as a team to put the puzzle pieces together, and continuously improvise strategy (Brannon 2006)." By following this dictum, we can find the answer to our questions, be innovative with our thinking, and achieve a successful final product.

II. The Context

Social : Researched by Alexandra Hanner
o The different social classes within the U.S. and other countries our product is being marketed to
o The largest economic classes
o Popular social groups shown in movies, music, interests and activities
Media’s role models and the message they are sending

Cultural : Researched by Alyssa Harris
o Current events
o Popular ethnic foods
o Varies textile manufacturers
o Popular art, poetry and writings; worldly inspirations
o Most popular places to travel
Places advertised on the Travel Channel, National Geographic, and Honeymoon destinations advertised in wedding magazines

Political: Researched by Annaliese Moergeli
o Election
Types of social groups voting for a particular candidate
o International Relations
Conflict within the world and how that affects our trade relations
o Various Controversial Issues
Shows consumers attitudes, and moral standings of the times (weather conservative or more liberal)
o Consumer’s overall attitude toward the government (explores weather consumer are wanting to be individualists or conformists and can also reflect on consumers buying habits)
o Environmental Issues
Global warming and “going green”
o Immigration Laws

Economic: Researched by Alexandra Hanner
o Current events within:
Wall Street
International trading policies (if and where sanctions are in place)
World Trade
o Housing Markets
o Prices of living
o The rate of disposable income
o Unemployment rates
o Immigration laws and rates of incoming immigrants
o Where is the money going and what are people spending it on: staple or leisure goods

III. Product

Color: Researched by Alyssa Harris
o What colors are popular within:
Pantone, advertisements, book covers, cars, food colorings, interior furnishings, art work, paint on housing structures
o Architecture
Best selling paint for houses and interior
Most popular structures to visit around the world

Fabric/Fiber/Finish: Researched by Katie Bennett
o Popular Production Processes
o Organic versus synthetic, bamboo vs. cotton
o Metallic’s vs. matte, quilted, cotton, leather
o What is the popular textile
Embroidered, paten leather, cotton, silk

Design/Style : Researched by Nick Martin
o What are the trends?
Big bags, little bags, clutches, messenger bags, backpacks
o What are people doing?
Traveling, going out, backpacking, hiking, skiing, working out etc.
o Over the shoulder bags, long straps, short straps
o Compartments needed, or open boho bag

Major designers and Competition: Researched by Chelsea
o What are the biggest selling bags?
o Why are they the most popular?
o What do they have to offer the customer?
o How long have they been popular for?
If the bag has become a classic; why? And if it was a short lived trend, why did it not gain long lasting momentum?
o What are the intended uses for the bags?

Price Points: Researched by Everyone in their particular assigned research material
o What are the average price points?
o Are the expensive bags or less expensive bags selling better
o What demographics are most popular with what price range?

Related Accessories : Researched by Chelsea
o Technology advances
What’s popular/selling well in the technological world?
I-Pod, cell phones, lap tops, hand held video games
o Other popular trends
Dogs in purses
People drinking coffee
Beauty products
Gym clothes/the health club craze
Conserving grocery bags

IV. The End User

Geographic : Researched by Nick Martin
o What areas are spending the most money?
o What are they spending their money on?
o What factors are driving these people to spend money or not to spend money?
o What are the more popular test markets for products and why?

Psychographic: Researched by Alyssa Harris
o People’s attitudes toward life, politics, food, environment, world issues etc.
o Morals/opinions
o Personality traits

Behavioral: Researched by Katie Bennett
o People’s favorite past time at this particular time
Shopping, watching sports, reading, having family time, outdoor activities, travel, etc.
o Activities
o Religious practices
o Traditional vs, eccentric

Demographic: Researched by Annaliese Moergeli
o What ages are spending the most money and what are they spending their money on?
o Occupational status of women, men and children of all ages
o Average income per age group

V. Identify the uncertainty, Look for the “Curve”, and Identify who and how trends are set

This will be researched by all members of the group within their specified areas

Welcome to AMT 314

Greetings Gauds!

Congratulations on getting the blog up and running! Remember you need to save your posts otherwise they sit as drafts!

I look forward to your pictures matching your intro so that we can go ahead and invite BB to join!

Cheers
Meriem